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Advertising Bet Pays Off As Wash. CUs Air TV Spot During Super Bowl.

Authors :
Roberts, Ed
Source :
Credit Union Journal; 2/6/2006, Vol. 10 Issue 5, p15-15, 4/9p, 3 Color Photographs
Publication Year :
2006

Abstract

The article features the television advertisement produced Seattle firms Fueled Creative LLC and the Steenman Association advertising agency in Washington. The half-minute spot represented a major gamble by the Washington Credit Union League, which coordinated the cooperative advertising campaign in the state.

Details

Language :
English
ISSN :
15215105
Volume :
10
Issue :
5
Database :
Complementary Index
Journal :
Credit Union Journal
Publication Type :
Periodical
Accession number :
19732501