Diffusion of an effective tobacco prevention program. Part II: evaluation of the adoption phase.

The article presents the results of theory-based intervention strategies to increase the adoption of the Smart Choices Diffusion project. The purpose of the project was to study the diffusion of an innovative tobacco prevention program to school districts and to evaluate the effectiveness of theory-based intervention strategies aimed at influencing the diffusion process. The project was divided into four phases: dissemination, adoption, implementation and maintenance. The adoption intervention followed a series of dissemination intervention strategies targeted at 128 school districts in Texas.