Newsletter News.

The article focuses on the importance of newsletters to the marketing program of financial advisers. According to a survey, a newsletter is an important part of the advisers' business for various reasons such as client communication and retention, visibility strategy and credibility building. Some advisers claim that a newsletter provided various uses to them such as a source of new business, a form of public relations and a tool to facilitate client meetings. It provides tips on creating a newsletter. INSET: Time and Money.