PARADOX AND THEORIZING WITHIN THE RESOURCE-BASED VIEW.

By working with and through the paradoxes present in the resource-based view (RBV) of strategic management, scholars can advance understanding concerning the contradictions and tensions inherent in creating and sustaining superior firm performance. We identify and discuss various RBV paradoxes, illustrating how paradoxical thinking can enhance theorizing and open up new vistas for knowing and understanding. Finally, we discuss the utility of the paradoxical perspective in furthering RBV scholarship. [ABSTRACT FROM AUTHOR]