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CAN PROCTER & GAMBLE CLEAN UP ITS ACT?
- Source :
- BusinessWeek; 03/12/2001, Issue 3723, p80-83, 3p, 2 Color Photographs, 1 Chart
- Publication Year :
- 2001
-
Abstract
- The article reports that the sales of Bounty paper towels manufactured by Procter & Gamble Co. (PG) have fallen considerably over the past few months. Despite this, Bounty still dominates paper towel segment. It still holds 39% of the total market share in the U.S. PG has appointed four sales manager for the brand over the past 18 months.
- Subjects :
- PAPER towels
PAPER products
MARKET share
MARKET penetration
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3723
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 19309521