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The Daily Paper of Tomorrow.
- Source :
- BusinessWeek; 1/9/2006, Issue 3966, p20-20, 1p, 2 Color Photographs
- Publication Year :
- 2006
-
Abstract
- The article speculates about what the local daily newspaper will look like in the future. First, it would be important to identify the top advertisers in the local market and attempt to gain 100% of their ad budget. Next, a free news-digest daily could be aimed at the least committed readers with a more expensive elite daily newspaper, All stock and TV listings should go online. Local coverage should be increased. The newspaper should be redesigned along classier lines. Finally, take advantage of reader-written contributions.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3966
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 19301846