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The Daily Paper of Tomorrow.

Authors :
Fine, Jon
Source :
BusinessWeek; 1/9/2006, Issue 3966, p20-20, 1p, 2 Color Photographs
Publication Year :
2006

Abstract

The article speculates about what the local daily newspaper will look like in the future. First, it would be important to identify the top advertisers in the local market and attempt to gain 100% of their ad budget. Next, a free news-digest daily could be aimed at the least committed readers with a more expensive elite daily newspaper, All stock and TV listings should go online. Local coverage should be increased. The newspaper should be redesigned along classier lines. Finally, take advantage of reader-written contributions.

Details

Language :
English
ISSN :
00077135
Issue :
3966
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
19301846