Washington, D.C., Conference to feature nearly 90 winning papers.

The article informs about the agenda of the 1973 American Marketing Association Fall Conference which will be held from August 12 to August 15, 1973 in Washington D.C. Nearly 90 winning papers will be presented during the conference. The program's chairman Jerry Wind informs that these papers are from the areas of Marketing Management, Research Methodology, Marketing Education, and Public Policy field. The general theme of the conference is "Conceptual and Methodological Foundations of Marketing." The conference will also explore recent developments in the state of the art in marketing models and theory and measurement and scaling and data analysis.