Back to Search
Start Over
Taste the balance, eh.
- Source :
- Marketing Magazine; 11/14/2005, Vol. 110 Issue 37, p4-4, 1/7p, 1 Color Photograph
- Publication Year :
- 2005
-
Abstract
- The article informs that Second Cup Ltd. has reformulated its latte recipe to suit Canadian tastes. According to Dorene Wharton, marketing manager at Second Cup, consumer research involving blind taste tests found there was a real preference for a balanced latte, which means a perfect harmony of espresso, steamed milk and foam. Wharton says the biggest change is how the microfoam is made.
- Subjects :
- CONSUMER research
COFFEE
MARKETING executives
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 110
- Issue :
- 37
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 19172925