Use and Evaluation of Selected Industry - Sponsored Publications in Teaching Contemporary Biology.

The article presents a study on the use and evaluation of selected industry-sponsored publications for teaching contemporary biology. A series of investigations was conducted to examine the potential of selected industry-sponsored learning aids for increasing levels of knowledge about specific aspects of contemporary biology in various academic groups. The investigations were undertaken for the following objectives: (1) to determine levels of knowledge relating to certain contemporary notions about molecular and cellular biology among various academic groups, and (2) to determine the relative effectiveness of various methods of utilizing industry-sponsored publications to extend knowledge and concepts about biology at the molecular and cellular levels in general education science courses for non-science majors, or in science education courses for prospective and in-service teachers.