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Coke begins limited rollout of recycled bottles.
- Source :
- Marketing News; 4/15/1991, Vol. 25 Issue 8, p31-31, 1/8p
- Publication Year :
- 1991
-
Abstract
- The article reports on the limited market introduction of Coca-Cola's recycled soft drink bottles in Charlotte, North Carolina. The recycled bottles are made up of recycled plastic and virgin resin. Lauren C. Steele of Coca-Cola said that Charlotte was chosen because of its recycling program. Labels were put on the recycled bottles for distinction.
- Subjects :
- RECYCLED products
CARBONATED beverage bottles
SOFT drinks
WASTE recycling
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 25
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 19147412