Back to Search Start Over

Coke begins limited rollout of recycled bottles.

Source :
Marketing News; 4/15/1991, Vol. 25 Issue 8, p31-31, 1/8p
Publication Year :
1991

Abstract

The article reports on the limited market introduction of Coca-Cola's recycled soft drink bottles in Charlotte, North Carolina. The recycled bottles are made up of recycled plastic and virgin resin. Lauren C. Steele of Coca-Cola said that Charlotte was chosen because of its recycling program. Labels were put on the recycled bottles for distinction.

Details

Language :
English
ISSN :
00253790
Volume :
25
Issue :
8
Database :
Complementary Index
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
19147412