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Corporate Social Responsibility as Argument on the Web.
- Source :
- Journal of Business Ethics; Dec2005, Vol. 62 Issue 4, p355-366, 12p
- Publication Year :
- 2005
-
Abstract
- This paper critically examines the language drawn on to describe socially responsible activities (CSR) in the context of the corporate web page. I argue that constructions of CSR are made plausible and legitimised according to the context of the expression. The web site is a genre of communication which addresses a broad and discerning audience; hence fractures in the institutionalised nature of argument may be apparent. The focus of this paper is to examine how the rhetoric of CSR is legitimised and to develop a framework of argumentation repertoires that operate in this context. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 01674544
- Volume :
- 62
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Business Ethics
- Publication Type :
- Academic Journal
- Accession number :
- 19110253
- Full Text :
- https://doi.org/10.1007/s10551-005-1953-y