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Mugging and Sugging.

Source :
Marketing Magazine; 9/26/2005, Vol. 110 Issue 31, p29-29, 1/3p, 1 Color Photograph
Publication Year :
2005

Abstract

The article cites a recent study by the Marketing Research and Intelligence Association. The study found that 87% of Canadians believe that market and survey research as a forum for providing input and feedback to corporate and government decision-makers, serves a valuable societal purpose because they can voice their opinions on important issues related to products, services and public policy. But deceptive telemarketing practices by unscrupulous direct sellers and fundraisers remain a threat to the goodwill that Canadians have for survey research.

Details

Language :
English
ISSN :
11964650
Volume :
110
Issue :
31
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
18947082