Study offers insights for AMA's Marketing Education Division.

Focuses on the report of the Commission on the Effectiveness of Research and Development for Marketing Management which was initiated by the Marketing Education Division of the American Marketing Association (AMA). Annual activities of AMA that is being overseen by the division; Significant findings of the report; Barriers to the spread of innovations in marketing knowledge; Preview of the 1978 Marketing Educator's Conference which is scheduled for August 6-9, 1978 in Chicago, Illinois.