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Training, employee orientation hike sales rep performance.
- Source :
- Marketing News; 11/13/1981, Vol. 15 Issue 10, p1-11, 2p
- Publication Year :
- 1981
-
Abstract
- Emphasizes the importance of the quality of training received by sales personnel to personal selling. Indications of the poor performance of salespeople based on a market survey in the U.S.; Disadvantages of the rah-rah approach in sales training; Abilities and traits needed by a salesperson; Principles behind the Management by Supporting sales training program.
- Subjects :
- TRAINING of sales personnel
DIRECT selling
JOB performance
SELLING
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 15
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 18761141