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Marketing education's future can be bright if academics resolve conflicting interests, goals.
Marketing education's future can be bright if academics resolve conflicting interests, goals.
- Source :
- Marketing News; 7/24/1981, Vol. 15 Issue 2, p14-14, 1/2p
- Publication Year :
- 1981
-
Abstract
- Focuses on concepts of conflicts about marketing education in the U.S. Growth of marketing education in the country in 1981; Way to improve the image of marketing education; Factors that impact the teaching of marketing, including the emergence of conflict of interest between educators and students.
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 15
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 18760751