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Marketing education's future can be bright if academics resolve conflicting interests, goals.

Marketing education's future can be bright if academics resolve conflicting interests, goals.

Authors :
Myers, John G.
Source :
Marketing News; 7/24/1981, Vol. 15 Issue 2, p14-14, 1/2p
Publication Year :
1981

Abstract

Focuses on concepts of conflicts about marketing education in the U.S. Growth of marketing education in the country in 1981; Way to improve the image of marketing education; Factors that impact the teaching of marketing, including the emergence of conflict of interest between educators and students.

Details

Language :
English
ISSN :
00253790
Volume :
15
Issue :
2
Database :
Complementary Index
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
18760751