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6 bad deals in sampling, and how to call for a better hand.
- Source :
- Marketing News; 3/14/1975, Vol. 8 Issue 17, p15-15, 3/4p
- Publication Year :
- 1975
-
Abstract
- Examines several cases on the use of unscientific sampling methods in marketing research in the U.S. Importance of data analysis about the market; Background on the use of telephone in finding a sampling frame; Significance of regional differences to the development of a scientific sample in a research.
- Subjects :
- SAMPLING (Process)
MARKETING research
TELEPHONES
REGIONAL differences
RESEARCH
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 8
- Issue :
- 17
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 18760218