Implementing Technology Means Managing Cultural Change.

This article reports that the Association of Records Managers and Administrators' (ARMA) was able to increase the number of attendees to their 20th annual Toronto Chapter Educational Seminar by 64 percent over 1991. When the number of people signing up for the seminar dropped in 1991 to 140, the ARMA executives knew that they had to do something to attract interest and to encourage members to commit the time and the money to attend in 1992. The organization decided to organize the seminar into five tracks or themes--basic, technologies, managing, industry specific, and progressive records management. Attendees could choose to focus on one track, or to mix themes according to their interests. It was however, the first time that the ARMA chapter had offered a certificate for completion of the basic program which covered such topics as information gathering techniques, micrographics and marketing to senior management.