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AT JOHNSON &JOHNSON,A MISTAKE CAN BE A BADGE OF HONOR.
- Source :
- BusinessWeek; 9/26/88, Issue 3071, p126-128, 3p
- Publication Year :
- 1988
-
Abstract
- The article reports on the encouragement of James E. Burke, chairman and CEO of Johnson & Johnson company to consider risk-taking in the business. Burke stressed that is significant for companies to engage with the latest innovation and the development of products that helps them generate profits. He stated that Johnson & Johnson's failures motivated them to learn from their mistakes and developed plans to address the problems. He argued that risk taking offers positive results.
- Subjects :
- RISK management in business
BUSINESS enterprises
BUSINESS planning
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3071
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 18660824