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IBM PROPOSES A BETTER MARRIAGE BETWEEN PCs AND MAINFRAMES.
- Source :
- BusinessWeek; 4/14/86, Issue 2941, p92 G-92 G, 1/5p
- Publication Year :
- 1986
-
Abstract
- The article reports on the decision of International Business Machines (IBM) to market Sterling Software Inc.'s micro-to-machine-mainframe program dBase/Answer. The software has been designed to allow an untrained employee to retrieve corporate data from a mainframe without relying on a data processing expert for help. The marketing strategy is expected to help IBM increase sales of personal computers to customers.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2941
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 18647532