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IBM PROPOSES A BETTER MARRIAGE BETWEEN PCs AND MAINFRAMES.

Authors :
Field, Anne R.
Source :
BusinessWeek; 4/14/86, Issue 2941, p92 G-92 G, 1/5p
Publication Year :
1986

Abstract

The article reports on the decision of International Business Machines (IBM) to market Sterling Software Inc.'s micro-to-machine-mainframe program dBase/Answer. The software has been designed to allow an untrained employee to retrieve corporate data from a mainframe without relying on a data processing expert for help. The marketing strategy is expected to help IBM increase sales of personal computers to customers.

Details

Language :
English
ISSN :
00077135
Issue :
2941
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
18647532