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Marketers: Rethink innovation approach.

Authors :
Donath, Bob
Source :
Marketing News; 11/1/2005, Vol. 39 Issue 18, p6-8, 2p
Publication Year :
2005

Abstract

Presents suggestions from product marketing guru Robert G. Cooper concerning business marketing innovations. Causes of innovation slowdown; Development of a strategy to guide product development; Change in the metrics used to evaluate new products.

Subjects

Subjects :
MARKETING
NEW product development
PRODUCT management
STRATEGIC planning

Details

Language :
English
ISSN :
00253790
Volume :
39
Issue :
18
Database :
Complementary Index
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
18548120

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