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The Emergence of Modern Marketing.

Authors :
Pollay, Richard W.
Source :
Journal of Economic History; Sep2005, Vol. 65 Issue 3, p889-890, 2p
Publication Year :
2005

Abstract

Reviews the book "The Emergence of Modern Marketing," edited by Roy Church and Andrew Godley.

Subjects

Subjects :
MARKETING
NONFICTION

Details

Language :
English
ISSN :
00220507
Volume :
65
Issue :
3
Database :
Complementary Index
Journal :
Journal of Economic History
Publication Type :
Review
Accession number :
18536774

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