Response Attitudes and Behavior of Hotel Industry to Electronic Info Requests.

When it comes to the introduction of information technology (IT) systems, tourism enterprises are faced with a number of new challenges. The Interact has resulted in more and more guests making their inquiries and reservations on-line. Reaction to on-line inquiries becomes extremly decisive. Therefore, response behavior becomes an essential factor of success for small- and medium-sized tourism enterprises. The objectives of the studies presented in this paper are twofold. Firstly, it was intended to test empirically response behavior to Internet requirements and to analyze the role of hotel size and category. In particular, response rate, response time, and information quality of answers (information depth) were studied. The second objective was to investigate the motivations to offer Internet services, current services and attitudes towards the Internet and related behavior. [ABSTRACT FROM AUTHOR]