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Counting On Coupons.
- Source :
- SN: Supermarket News; 9/5/2005, Vol. 53 Issue 36, p33-38, 4p, 1 Color Photograph, 5 Charts
- Publication Year :
- 2005
-
Abstract
- Presents the results of "Supermarket News" periodical's 2005 Survey of Manufacturer Promotional Practices which focused on the use of couponing as a promotional tool in retail trade in the U.S. Factors that caused the decline in redemption rates in 2004; Types of media that will most effectively support consumer promotions; Methods of sampling favored by most respondents.
Details
- Language :
- English
- ISSN :
- 00395803
- Volume :
- 53
- Issue :
- 36
- Database :
- Complementary Index
- Journal :
- SN: Supermarket News
- Publication Type :
- Periodical
- Accession number :
- 18269633