ЗАБЕЗПЕЧЕННЯ ПРАВА НА ПРИВАТНІСТЬ У КОНТЕКСТІ ВИКОРИСТАННЯ ШТУЧНОГО ІНТЕЛЕКТУ: ПОТЕНЦІЙНІ ЗАГРОЗИ ТА ШЛЯХИ ЇХ ПОДОЛАННЯ

The article analyzes the potential threats to the right to privacy arising in the context of artificial intelligence and suggests ways to overcome them by improving the legislative mechanisms for protecting private data in Ukraine. The protection of the right to privacy is of particular importance due to the rapid development of technology in the world. Massive collection of personal data via the Internet and mobile applications, data analysis using AI, the use of biometric technologies, as well as the growth of cybercrime and illegal surveillance pose serious privacy risks. Therefore, there is an urgent need for further research on ensuring the right to privacy in the context of the use of arti ficial intelligence. The right to privacy is enshrined in both universal and regional international agreements, such as the following: Universal Declaration of Human Rights, International Covenant on Civil and Political Rights, Convention for the Protection of Human Rights and Fundamental Freedoms, Charter of Fundamental Rights of the European Union, etc. Society is increasingly aware of the importance of protecting confidentiality (privacy) and the potential risks in case of its violation. The use of personal data for governmental or commercial purposes raises ethical questions about the limits of what is permissibl e and inviolable. Increasing globalization requires coordinated approaches to privacy protection at the international level. The adoption of regulations such as the GDPR and the Artificial Intelligence Act in Europe, as well as the CCPA and CPRA in California, demonstrate the importance of protecting personal data and the right to privacy. Undoubtedly, the Law of Ukraine "On Personal Data Protection" does not meet the challenges of today and needs to be supplemented, namely: definition of artificial intelligence, transparency of AI algorithms, informed consent of citizens and mechanisms for its withdrawal, restriction of access to personal data of citizens, guarantees of citizens' rights to correct and delete data, control of automated decisions, creation of an AI supervisory body and sanctions for violations. [ABSTRACT FROM AUTHOR]