Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge.

Details

Language :

English

ISSN :

19479247

Volume :

16

Issue :

1

Database :

Complementary Index

Journal :

International Journal of Customer Relationship Marketing & Management

Publication Type :

Academic Journal

Accession number :

182304679

Full Text :

https://doi.org/10.4018/IJCRMM.367599