When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM.

MLA

Kurtoğlu, Ramazan, et al. “When Brand Cynicism Turns into Brand Hate: The Mediating Role of Brand Hate on the Relationship between Brand Cynicism and Negative WOM.” Journal of Brand Management, vol. 32, no. 1, Jan. 2025, pp. 65–78. EBSCOhost, https://doi.org/10.1057/s41262-024-00368-7.

APA

Kurtoğlu, R., Özbölük, T., & Altın, B. (2025). When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM. Journal of Brand Management, 32(1), 65–78. https://doi.org/10.1057/s41262-024-00368-7

Chicago

Kurtoğlu, Ramazan, Tuğba Özbölük, and Behiye Altın. 2025. “When Brand Cynicism Turns into Brand Hate: The Mediating Role of Brand Hate on the Relationship between Brand Cynicism and Negative WOM.” Journal of Brand Management 32 (1): 65–78. doi:10.1057/s41262-024-00368-7.