ADOPTION OF DIGITAL PLATFORMS FOR KNOWLEDGE SHARING: A COMPARATIVE STUDY OF SMES IN WESTERN BALKAN COUNTRIES.

The adoption of digital platforms for knowledge sharing has become a critical factor in enhancing the operational efficiency and competitive advantage of small and medium-sized enterprises (SMEs). This study examines the adoption forms, benefits, and challenges associated with digital platforms for knowledge sharing among SMEs in Western Balkan countries. The research focuses on understanding the drivers of adoption, the extent of usage, and the impact of these platforms on knowledge dissemination and innovation. By comparing SMEs across the region, the study aims to highlight regional similarities and differences and provide insights for policymakers and business leaders. The research adopts a comparative analysis approach, using secondary data from various reliable sources, including government reports, academic studies, industry publications, and case studies. Secondary data analysis enables the identification of trends, challenges, and best practices. The study also incorporates data from statistical databases and reports from international organizations such as the World Bank and European Commission, which provide insights into the digitalization and knowledge-sharing practices of SMEs in the Western Balkans. The findings show that while digital platforms meaningfully improve knowledge sharing and collaboration among SMEs, barriers such as limited digital literacy, insufficient infrastructure, and financial constraints. Furthermore, the comparative analysis underlines important differences in adoption rates and platform preferences between countries, influenced by different levels of economic development, digital readiness, and government support. This research will contribute to the literature by providing a regional perspective on the digital transformation of SMEs and shows the need for targeted interventions to short-term digital platform adoption for knowledge sharing. Recommendations include improving digital infrastructure, offering training programs, and enhancing cross-border collaboration among SMEs in the Western Balkans. [ABSTRACT FROM AUTHOR]