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The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment: from an emotional connection perspective.

Authors :
Tser-Yieth, Chen
Tsai-Lien, Yeh
Ya-Wen, Huang
Source :
Service Industries Journal; Jan2025, Vol. 45 Issue 2, p228-255, 28p
Publication Year :
2025

Abstract

<i>Copyright of Service Industries Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
02642069
Volume :
45
Issue :
2
Database :
Complementary Index
Journal :
Service Industries Journal
Publication Type :
Academic Journal
Accession number :
182160877
Full Text :
https://doi.org/10.1080/02642069.2023.2209514