Social dynamics of luxury customization: The unique impact of name personalization.

MLA

O’Rourke, Anne‐Maree, et al. “Social Dynamics of Luxury Customization: The Unique Impact of Name Personalization.” Psychology & Marketing, vol. 42, no. 2, Feb. 2025, pp. 493–513. EBSCOhost, https://doi.org/10.1002/mar.22136.

APA

O’Rourke, A., Lin, J., Sung, B., & Septianto, F. (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology & Marketing, 42(2), 493–513. https://doi.org/10.1002/mar.22136

Chicago

O’Rourke, Anne‐Maree, Joanna Lin, Billy Sung, and Felix Septianto. 2025. “Social Dynamics of Luxury Customization: The Unique Impact of Name Personalization.” Psychology & Marketing 42 (2): 493–513. doi:10.1002/mar.22136.