Personalisation of Trade Mark Goods.

The article delves into a legal case involving A._ SA, a company that customizes luxury watches, primarily Rolex, for customers. It explores the fine line between lawful personalization services and unauthorized marketing of modified products bearing the original brand name. The Federal Supreme Court ruled against A._ SA, finding their activities to infringe on trademark laws and not covered by trade mark exhaustion. The court ordered a reexamination of the case by the lower court and an equal sharing of costs between the parties involved. [Extracted from the article]