CONCEPTUAL APPROACHES OF THE FORMATION OF A NEW PARADIGM FOR RATING THE COMPETITIVENESS OF BUSINESS STRUCTURES.

The use of a rating assessment for management purposes makes it possible to form a completely objective picture of the internal situation of a business structure, establishes its current position among other similar rating objects in terms of the main parameters, and also allows you to develop a realistic forecast of the development of the business structure in the short, medium and long term. At the same time, the maximum correctness in the process of choosing the method of constructing a rating assessment - the rating method - becomes extremely important. The purpose of the article is to develop recommendations on the methodology of multicriteria rating of the competitiveness of business structures in order to evaluate the key functional areas of their activity and justify management decisions on ensuring sustainable competitiveness. Objective quantitative information on the main results of the financial and economic activity of business structures can serve as information support for a multi-criteria rating of the competitiveness of business structures. The source can be forms of accounting, statistical or tax reporting; economic reviews of the regional consumer market; materials of industry and special press, specially ordered studies. [ABSTRACT FROM AUTHOR]