Sweating For Dollars.

Focuses on the raising funds for charities through athletic events. Development of the American Cancer Society's Relay for Life; Estimated number of Americans that will run in relays to raise approximately $300 million; Prevalence of walkathons and bikeathons in the United States as a method to raising funds and promote awareness for a variety of causes; Amount raised through such events yearly; Impact of the awareness raised by such events on the funding for the National Cancer Institute and National Institutes of Health; Impact of corporate involvement in such events, which is believed to have started with the Project Bread Walk for Hunger in Boston, Massachusetts; Extent of corporate involvement in events.