Performance of franchisee: the role of reciprocal resources, relationship quality and cultural sensitivity.

MLA

Luu, Tien Dung, et al. “Performance of Franchisee: The Role of Reciprocal Resources, Relationship Quality and Cultural Sensitivity.” International Journal of Emerging Markets, vol. 20, no. 1, Jan. 2025, pp. 209–29. EBSCOhost, https://doi.org/10.1108/IJOEM-04-2022-0581.

APA

Luu, T. D., Mai, K. H. N., Huynh, C. C., Phan, N. H. T., Le, N. T., & Le, T. N. D. (2025). Performance of franchisee: the role of reciprocal resources, relationship quality and cultural sensitivity. International Journal of Emerging Markets, 20(1), 209–229. https://doi.org/10.1108/IJOEM-04-2022-0581

Chicago

Luu, Tien Dung, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le, and Thao Nguyen Diep Le. 2025. “Performance of Franchisee: The Role of Reciprocal Resources, Relationship Quality and Cultural Sensitivity.” International Journal of Emerging Markets 20 (1): 209–29. doi:10.1108/IJOEM-04-2022-0581.