Introduction to the special issue: marketing insights from popular culture.

The document explores the intersection of marketing and popular culture, using examples from pop stars like Dua Lipa to illustrate how brands can learn from their omnipresence in popular culture. It discusses the importance of incorporating popular culture into marketing strategies and highlights the need for marketing scholarship to keep up with this fundamental notion. The text also delves into the distinctions between 'popular' and 'populist' culture, emphasizing the impact of popular culture on brand meaning and consumer research. Additionally, it touches on the global diffusion of popular culture and the diverse cultural productions that influence contemporary marketing practices. [Extracted from the article]