TAHOE 2.0.

The article explores the transformation of North Lake Tahoe, particularly Squaw Valley and Northstar California, from low-key ski destinations to popular weekend getaways for the Bay Area's hip and affluent entrepreneurial community. The influx of Silicon Valley techies and wealthy entrepreneurs has led to significant development and upgrades in the area's ski resorts, attracting a more diverse and international crowd. Despite the changes, the essence of Squaw Valley remains rooted in its passion for skiing and the love of the place, blending traditional charm with modern luxury amenities. [Extracted from the article]