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Costco's Popular Kirkland Baby Diapers Are Shifting Suppliers.

Authors :
Patton, Leslie
Source :
Bloomberg.com; 12/9/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Costco Wholesale Corp. is transitioning to a new manufacturer, First Quality, for its Kirkland Signature brand of diapers, replacing Kimberly-Clark Corp. This change is part of Kimberly-Clark's strategy to focus on higher-margin premium products under its own brand names. First Quality, known for Cuties diapers, has not disclosed its arrangement with Costco, but has increased diaper production capacity in Georgia. Costco anticipates increased sales of Kirkland-branded items, which offer good value compared to national brands, and consumers may notice changes in the diaper fit with the new supplier. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
181522895