Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries.

MLA

Ramos, Manoella Antonieta, et al. “Rebranding after International Acquisitions: Challenges of Legitimation in Emerging and Developed Countries.” International Marketing Review, vol. 41, no. 7, Dec. 2024, pp. 84–116. EBSCOhost, https://doi.org/10.1108/IMR-02-2023-0019.

APA

Ramos, M. A., Andersson, S., & Aagerup, U. (2024). Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries. International Marketing Review, 41(7), 84–116. https://doi.org/10.1108/IMR-02-2023-0019

Chicago

Ramos, Manoella Antonieta, Svante Andersson, and Ulf Aagerup. 2024. “Rebranding after International Acquisitions: Challenges of Legitimation in Emerging and Developed Countries.” International Marketing Review 41 (7): 84–116. doi:10.1108/IMR-02-2023-0019.