business intelligence: an opportunity for a competitive advantage.

The article "Business Intelligence: An Opportunity for a Competitive Advantage" by Patricia M. Buhler discusses the importance of information in organizations and how it can be a source of competitive advantage. It emphasizes the need for effective interpretation, distribution, and utilization of information within firms. The article also highlights the significance of scanning the external environment, including the general environment and industry, to identify opportunities and threats that can shape a firm's strategy. Additionally, it stresses the ethical acquisition and sharing of information to build a learning organization and maintain strategic competitiveness. [Extracted from the article]