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Boy Meets Girl and Strawberry Shortcake Collab on Collection.

Authors :
LOCKWOOD, LISA
Source :
WWD: Women's Wear Daily; 9/13/2024, p24-24, 1/3p
Publication Year :
2024

Abstract

Boy Meets Girl and Strawberry Shortcake have collaborated on a 13-piece back-to-school collection, including hoodies, sweatshirts, T-shirts, totes, and notebooks. The collection features an adaptive, upcycled denim jacket designed for inclusivity and sustainability. Fifty percent of the net proceeds from sales will be donated to the National School Climate Center's Community Champions program. The collaboration aims to bring together the brands' values of inclusivity, creativity, and kindness. [Extracted from the article]

Details

Language :
English
ISSN :
01495380
Database :
Complementary Index
Journal :
WWD: Women's Wear Daily
Publication Type :
Periodical
Accession number :
180937940