Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content.

MLA

Hildebrand, Diogo, et al. “Showcase the Smiles or the Tears? How Elicited Perspectives Determine Optimal Charity Appeal Content.” Journal of the Academy of Marketing Science, vol. 52, no. 6, Nov. 2024, pp. 1805–19. EBSCOhost, https://doi.org/10.1007/s11747-024-01013-0.

APA

Hildebrand, D., Hadi, R., & Sen, S. (2024). Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content. Journal of the Academy of Marketing Science, 52(6), 1805–1819. https://doi.org/10.1007/s11747-024-01013-0

Chicago

Hildebrand, Diogo, Rhonda Hadi, and Sankar Sen. 2024. “Showcase the Smiles or the Tears? How Elicited Perspectives Determine Optimal Charity Appeal Content.” Journal of the Academy of Marketing Science 52 (6): 1805–19. doi:10.1007/s11747-024-01013-0.