Digital India: Unlocking The Power Of E-Wallets.

The rapid evolution of digital payments, particularly mobile wallets, has transformed the financial landscape in India. Driven by technological advancements, increased smartphone penetration, and government initiatives, ewallets have become a popular alternative to traditional payment methods. This paper explores the rise of e-wallets in India, emphasising their role in enhancing convenience, speed, and accessibility for consumers. The COVID-19 pandemic further accelerated the shift towards digital payments, with contactless transactions becoming necessary in the era of social distancing. This transformation is marked by diverse digital wallets, including open, closed, and semi-closed wallets catering to specific user needs. The study also highlights the competitive market dynamics and regulatory frameworks that have fostered trust and security in e-wallet adoption. The findings underscore the importance of continuous innovation in the payment ecosystem, as financial institutions and technology providers adapt to evolving consumer behaviors and market trends. [ABSTRACT FROM AUTHOR]