A Study On The Payments, Technology Adoption And Behavioural Intention Among The Digital Technology Users In Coimbatore.

The New introduction of digital technology is pervasive agent of change. It contributes to the progress of the economic activities through fast and convenience transaction. However, the choice of digital transaction is being influenced by the performance expectation, the easiness in the usage of technology, the provision of technical infrastructure etc. Hence, in the context of examination of the usage of digital technology, the expected performance, the need and the effort in the usage, the social influence, the facilitating conditions, perceived enjoyment in the use of technology and the trust in the usage of such technology are the influencing factors which determines the behavioural intention. The present study attempted to examine the impact of Performance Expectancy, Effort Expectancy, Social Influences, Facilitating Conditions, Perceived Enjoyment, and Trust in the Behavioural Intention to use digital payment services in the study area of Coimbatore district. The study could conclude that the factors on Performance Expectancy, Social Influences, Facilitating Conditions, Perceived Enjoyment, and Trust on the behavioural intention are the significant determinants of the Behavioural Intention to adopt digital technology. [ABSTRACT FROM AUTHOR]