ОСНОВНІ АСПЕКТИ МЕХАНІЗМУ ЗАБЕЗПЕЧЕННЯ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ ПІДПРИЄМНИЦЬКОЇ ДІЯЛЬНОСТІ

The article analyzes current issues in protecting the information security of enterprises, which is an integral part of modern business activities. Emphasizing the importance of confidentiality, integrity, and availability of information assets, the authors highlight the need to implement comprehensive measures aimed at neutralizing both internal and external threats. By utilizing modern methods of encryption, authentication, and access management, enterprises are capable of integrating information security into their overall business strategy, ensuring its resilience. Focusing on the importance of personnel training, the researchers recommend employing enhanced monitoring mechanisms to timely detect threats, thereby maintaining business stability and competitiveness in the contemporary information landscape. Effective information security of business activities requires the implementation of comprehensive mechanisms that cover both legal and technical aspects. One of the main elements of such a system is the legal framework. Modern laws and regulations create a legal framework for the protection of information data. Information cooperation between business entities, government agencies and international organizations is one of the main components of the information security system. Cooperation between these entities allows for timely detection and neutralization of threats. It is necessary to develop mechanisms for monitoring and evaluating the effectiveness of information security measures. Modern businesses need tools that allow them to respond quickly to threats and adapt to new challenges. Solving these unresolved issues is important for creating a reliable system of ensuring information security of business activities in the mod ern information environment. [ABSTRACT FROM AUTHOR]