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Geely moves to further integrate its automotive brands.

Authors :
Leggett, David
Source :
Aroq - Just-Auto.com (Global News); 11/14/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Geely is integrating its automotive brands by having its premium electric Zeekr brand take control of its sister Lynk & Co brand in China's competitive BEV sector. Zeekr will purchase Volvo Cars and Geely stakes in Lynk & Co to hold a 51% stake, with Geely Auto increasing its stake in Zeekr to approximately 62.8%. This move aims to improve industrial synergies, supply chain efficiency, and create a stronger global group while maintaining clear brand definitions and market segments. Geely Group's rapid growth includes brands like Volvo Cars, Polestar, Proton, and home-grown Geely, Zeekr, and Lynk & Co, with Zeekr leading innovation for electric and connected vehicles within the group. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Aroq - Just-Auto.com (Global News)
Publication Type :
Periodical
Accession number :
180898044