Cite
Framing brand concept of vertical line extensions: The moderating role of believability.
MLA
Pontes, Nicolas, et al. “Framing Brand Concept of Vertical Line Extensions: The Moderating Role of Believability.” Journal of Consumer Behaviour, vol. 23, no. 5, Sept. 2024, pp. 2279–90. EBSCOhost, https://doi.org/10.1002/cb.2337.
APA
Pontes, N., Leite, F. P., & Goyeneche, D. (2024). Framing brand concept of vertical line extensions: The moderating role of believability. Journal of Consumer Behaviour, 23(5), 2279–2290. https://doi.org/10.1002/cb.2337
Chicago
Pontes, Nicolas, Fernanda Polli Leite, and David Goyeneche. 2024. “Framing Brand Concept of Vertical Line Extensions: The Moderating Role of Believability.” Journal of Consumer Behaviour 23 (5): 2279–90. doi:10.1002/cb.2337.