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THE CORRELATION BETWEEN INTERNAL AND EXTERNAL CUSTOMER SATISFACTION AS A TOOL FOR ACTIVATING SERVICE MARKETING IN SMALL AND MEDIUM ENTERPRISES.

Authors :
Regue, Zineb
Regue, Hadj Mohammed
Source :
International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 10, p1-39, 39p
Publication Year :
2024

Abstract

<i>Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
25253654
Volume :
9
Issue :
10
Database :
Complementary Index
Journal :
International Journal of Professional Business Review (JPBReview)
Publication Type :
Academic Journal
Accession number :
180842900
Full Text :
https://doi.org/10.26668/businessreview/2024.v9i10.5046