Trends in the Hotel Industry Post-COVID-19: A Webinar Analysis.

Understanding emerging trends in the hospitality industry is essential to provide exceptional guest experiences, as guest preferences and needs are constantly evolving. However, the impact of the COVID-19 pandemic on these trends and how experts perceive and observe them in the post-pandemic era remain relatively underexplored. This study employed a webinar analysis to examine expert insights on post-COVID-19 trends in the hospitality industry. Findings show that the pandemic has reshaped guest decision-making, with conscious business travel becoming a prominent consideration. Guests now prioritise informed choices and seek high-touch experiences. To remain relevant, hospitality operators must comprehend the evolving landscape and adapt to these changes. Through a new approach of webinar analysis, four publicly available webinars featuring industry experts were screened and analysed. This research contributes to the industry by identifying emerging trends and their implications for customer satisfaction. By understanding these trends, hospitality operators can enhance their services and foster resilient customer-focused strategies to withstand future crises. [ABSTRACT FROM AUTHOR]