Back to Search
Start Over
A Comparative Study of Digital Banking Effectiveness of Private and Public Sector Banks in India A Quantitative Study.
- Source :
- Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 2, p1064-1069, 6p
- Publication Year :
- 2024
-
Abstract
- Digital banking effectiveness refers to a bank's ability to provide efficient, seamless, and user-friendly online services that cater to customer needs. It involves factors such as transaction speed, accessibility, customer satisfaction, and security, which play a critical role in determining a bank's competitiveness and customer loyalty in a digital-focused market. Effective digital banking promotes financial inclusion and enables customers to manage their finances with ease. This study investigates the effectiveness of digital banking services offered by private and public sector banks in India, an area experiencing rapid growth due to technological advancements and evolving consumer expectations. The research evaluates various performance indicators, including customer satisfaction, transaction efficiency, and service accessibility. Data were gathered through surveys conducted among diverse banking customers and supplemented by interviews with banking professionals. The results show significant differences in digital banking effectiveness between the two sectors, with private banks generally excelling in user experience and innovation compared to public banks. This study offers recommendations for policymakers and banking institutions to improve digital banking strategies, ultimately fostering greater financial inclusion and customer engagement in India's varied banking sector. The survey compared the digital banking effectiveness of private and public sector banks in India, concluding that there is a noticeable difference in performance between the two. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09701052
- Volume :
- 44
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Library of Progress-Library Science, Information Technology & Computer
- Publication Type :
- Academic Journal
- Accession number :
- 180789502