Press Start to Work: Gamification and Precarisation of Gig Work in Contemporary Media Art.

Gig work platforms such as Lyft, Uber, Wolt, and Flink undertook intense efforts to make their work more 'fun,' with the aim of motivating their workers and making them more efficient. This paper looks at how platform capitalism intertwines the gamification and precarization of labor, leading to an increased blurring of work and leisure. Employing the video works Delivery Dancer's Sphere (2022) by Ayoung Kim and Platform (2022) by Johannes Bü ttner as case studies, the text examines how the gamification and precarization of labor through delivery platforms are addressed and critiqued in contemporary media art and how both Kim and Büttner utilize gaming aesthetics and mechanisms. [ABSTRACT FROM AUTHOR]