Integrating Sustainability Goals into Innovation at Henkel.

PRACTITIONER TAKEAWAYS: To be meaningful, sustainability assessments need to account for the whole product life cycle. This requires strong partnerships with suppliers, customers, and end users, beginning already in the new product development cycle. Culture is an essential ingredient: We need to ensure that sustainability is not just a checklist but a core value for our employees and our business. Innovation and product management are both part of the product life cycle: How we assess sustainability impact for a new product in development needs to be consistent with how that product will be assessed once it is fully commercial. The methodology a company uses in its innovation process cannot be different from the one it uses in product line management. [ABSTRACT FROM AUTHOR]